Let’s face it. We’re a decade and a half into the 21st century and people assume every business has a website. OK, so maybe your website is actually a Facebook “Page”, but still…there you are – online, where customers and potential customers can find you and find out about you.
And while we’re busy stating the obvious, let’s also mention that you want Google to be your friend. It’s the world’s most-used search engine, so it behooves you to show up as close to the top on Google as possible – and the search giant has just changed the rules that can get you there.
Now mobile-friendly means Google-friendly.
As of late April, Google search results strongly favor mobile-friendly sites – those using text that’s easy to read without zooming and those with sufficient space between “tappable” links on phone-size screens. Sites with media that can’t be played on mobile devices and those that require horizontal scrolling now also fall much farther down the list. The change makes sense. Nearly half of all searches are made on smartphones or tablets, and the numbers are growing faster than even the most optimistic experts predicted.
Don’t “hide” from half your potential customers.
Updating and refreshing your company website regularly has always been a good idea. It attracts more visitors, keeps them on your site longer and brings them back more often. The dramatic growth of mobile web use and advances in technical website capabilities make now the ideal time for your online presence to evolve, getting your website traffic numbers ahead of the curve and keeping them there.
The good news is, keeping up with the massive move to mobile is easy. A savvy web developer can assure your site is just as available, attractive and effective on a phone as it is on a cinema-size desktop…without the need for multiple URLs and, most importantly, without creating separate designs for every device size.
A responsive agency = responsive audiences.
You don’t need to understand everything “under the hood” to get your business website up to state-of-the-art specs. You just need to know someone who does.
At Creative Linc Marketing, we watch what’s happening and we know what works. We specialize in tailoring your message to your market – online with web-smart design, content development and social-media management, and off-line with packaging, publication design and product promotion. So get in touch with us.
Responsive Website Design by Creative Linc Marketing
We’ll show you the numbers that show you what we accomplish for our clients day in and day out.