When someone says “you’re comparing apples and oranges” they usually mean something’s lacking in your logic. But if you’re looking to build a great client/agency relationship, it’s not a criticism. It’s a recommendation.
Let’s say, just for the sake of discussion, you manufacture and sell electronic banana peeling machines. And let’s say we want to be your advertising agency.
We might try to win your trust – and your business – by hiring people with Masters Degrees in food preparation technology, electronics manufacturing and the biophysics of tropical fruit.
But you’ve probably already hired the best and brightest of all those breeds. We expect and accept that you know bananas, banana peels and the state-of-the-art means for separating one from the other better than we ever could.
You know your product. We know communication. We want to be your marketing partner, not a less-capable, less-clever clone.
When we work together, each of us relying on the other to do what we do best, we’ll both make money…
…and a lot of happy people will have naked bananas.
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OK, we admit it. We’ve never really helped market an electronic banana-peeling machine at CLM, but we’d love to explore what could happen when your skills and know-how team up with ours. And because we know we can only be successful if we help our clients be more successful, we put everything we have into every job we do. Give us a call. Let’s talk teamwork.