In the Mad Men days, the advertising arena was dominated – and great advertising was defined – by giant agencies like Leo Burnett, BBDO, Y&R, Ogilvy-Mather, Doyle-Dane-Bernbach, Sterling Cooper…
Wait. What? You mean Dan Draper isn’t a real guy?
Well, anyway, today the arena is literally littered with part-timers, amateurs and wannabes armed with smartphone cams, drawing apps and one-page websites, making ads pretty much the same way fast-food places make burgers and fries.
You have approximately a gazillion options when choosing “experts” to help market your business. But you’ll find most them fall somewhere between recently teenaged shopaholics proclaiming “cool” is all you need, and (even more hazardous to your business’ health) freshly degreed design-school grads banking on textbook smarts.
But great advertising is still defined by attentive, responsive, strategy-driven agencies who partner with their clients, take time to understand their clients’ markets, and craft messages that stand out in an increasingly cluttered, often-frantic, always-on world.
The big difference is: great advertising agencies are no longer necessarily giants.
Take Creative Linc Marketing, for example. (Full disclosure: that’s us.)
Creative Linc Marketing (or, as our friends, fans and a few envious competitors call us, CLM) is a small but hugely experienced team of smart advertising professionals intent on building long-term relationships with clients by consistently creating positive results.
We’ve been doing it for more than 14 years – devising, designing, writing, producing, deploying great advertising. And we’re constantly evolving, fine-tuning our ability to provide every client with individual, distinctive, memorable marketing tools by staying in touch with communication trends, cultural changes, and media options.
So unless your idea of healthy, nutritious dining includes a shiny, back-lit menu-board and a drive-thru window, don’t settle for advertising-to-go from an agency who tries to sell you a glossy menu of pre-cooked design and cookie-cutter copy.
Instead, get an ad agency that’s more like a custom caterer who uses only fresh, high quality ingredients to create unique communications “dishes” that pique the appetite of your target audience and keep your customers coming back for more.
Like, oh, let’s say, Creative Linc Marketing, for example.
We know your success is our success. And you can call us CLM.